Texas SEO Company Blog

In years past, it was a good idea to get as many link trades as possible in order to perform well in the search engine result pages. But just like many old ideas, this is one that has passed it’s prime. Yet I still receive a request for a link trade on one or more of my websites almost every single day.

In fact, when you do a quick search on ‘link page’ you get millions of sites that are employing this tactic. But I’m here to tell you, it’s a dead method.

Today you need to work on inbound links. Not only to your front page, but internal pages in your website. And not just any links. Work on RELEVANT links. By relevant, I mean websites that are in your industry or one very similar. For example, if you have a construction company website, you want to try and get links from trusted construction type websites. Organizations, labor unions, and construction or contractor directories.

Not links that require you to link back either. You want these links to be one way, inbound links if at all possible.

Now how can you work this out for the sites that require you to put a link back to their site?

One way is to have more than one website. For example, many companies have their blog on another domain than their main site. If mapped correctly, you could give links out on the blog and get links back to the main site. In effect completing a link circuit, but if careful, never having a two way link connection.

Make sense?

Think think think when it comes to your linking structure. Your inbound link strategy is super important in your overall SEO efforts. It will be the difference between good placement and being buried.

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