Texas SEO Company Blog

Too many people think just throwing up a website and hoping traffic will come will result in a huge stockpile of money flowing into their bank accounts next week. Nothing could be further from the truth. In fact, universal experience shows that just having a website isn’t a whole lot better than not having one - at least, in terms of sales. You have to market the website as if it is a separate business. In many respects, it is.

That’s why your web designer needs to be well verse in more than simply pretty design elements. Good web design involves dynamic copywriting with an emphasis on sales copy, and search engine optimization techniques so that you get respectable rankings in the search engines. In other words, it’s more than just looking pretty.

I’ve seen some pretty ugly websites in my day. Some of the ugliest websites have made the most money for their owners. Those website developers knew how to sell and optimize. Sell and optimize. Sell and optimize.

I wrote that three times so you can see what’s important. Of web design elements, attractiveness is the least important thing. Salesmanship and SEO and far more important. I wouldn’t suggest that you neglect attractiveness, but if one of the three has to suffer then focus your efforts of selling and optimizing and leave the pretty design for later.