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Blog SEO Resources
3
Oct
Sarah Palin may not know anything about SEO, but you can bet your Texas-based business can learn a thing or two about SEO from her debate skills. The following tips are pointers straight from the Sarah Palin debate skills contest:
- Speak the language of your target market - Sarah Palin knows how to talk like a hockey mom. She is one. Her “betchas” and “darn toot’ns” resonate with a certain class of voter because it makes them identify with her. It’s a great language skill to have - in politics and marketing. Turn your next SEO campaign into a folk communication art. Speak the language of your target market.
- Keep it positive and smile a lot - Sarah Palin made a point to smile a lot. Her answers to debate questions weren’t extremely substantive, but they were designed to make her look friendly and approachable. Your SEO content should do the same. Make your company look friendly and approachable, not stuffy and detached.
- Support your team - Sarah Palin made a point not to say anything negative about her running mate. You should stick with positive talk about your partners, if you decide to mention them at all. Don’t talk about the negatives, even when asked.
- Know your strengths - Sarah Palin never walked out of her element. She stayed on topic and played to her strengths. Your SEO campaigns should do the same. Don’t get out of your element.
- Talk about what you know - You know a lot about your niche. Tell your readers what you know, but don’t tell them too much. Stay away from topics you are not familiar with. That’s what Sarah Palin does.
- Discuss where you came from - Know your roots and don’t be afraid to address them. You have a unique story to tell so tell it.
Sarah Palin may not be the most polished vice presidential candidate, but she knows how to reach her market. When it comes to writing SEO content, you need to know your audience and what makes them tick. Like Sarah Palin does.
Call us at (800) 498-7134 for a free SEO consultation.
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