Texas SEO Company Blog

Newspaper headlines are notorious for being attention grabbers. The best ones really know how to get your attention and make you read the story. Have you ever read a news headline then delved into the news story only to be disappointed? If so, do you know why you were disappointed? Chance are, the story ended up being about something quite different than what the headline promised. The more spectacular the headline, the more of a let down it is if the story disappoints. The same is true of your website content.

You can learn to write good web page headlines by studying a few newspapers. They do virtually the same thing. Each headline should:

• Grab the reader’s attention
• Tell what the story is about
• Get the reader to read

That’s pretty much the headline’s job. Get the reader to read. But simply writing a headline that tells what the story is about isn’t going to cut it. You need to add some sparkle to that headline. Otherwise, all you’ve got is a boring headline that tells what your web page is about. That’s why many newspaper headlines are written with a little flair. They are trying to spark an interest.

I’m not saying your headline needs to be controversial. It can be, if that’s what is called for. But many newspaper headlines aren’t controversial either. Feature stories, business attaboys, and community-oriented news stories are generally not controversial. But the headlines do inspire people to read with action words. I bet you can make your web page headline do that too.

But there is one more thing that a website headline must do that newspaper headlines can’t (and probably shouldn’t). You must attract the interest of search engine spiders with great SEO. That means, your primary (and possibly, secondary) keyword must be in the headline. The preferred position for your keyword is within the first three words of the headline. The closer to the front, the better. A well-optimized headline that grabs the reader’s attention and gets them to read while telling them what the story is about is an award-winning headline. And with a little practice, you can do it.

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