Texas SEO Company Blog

Search engine marketing is the practice of marketing your business or website through the search engines. More accurately, it can be defined as seeking to influence search engine rankings through search engine optimization and paid search listings.

Paid listings can be just as effective as organic listings, but they are effective in a different way. First, you have an expense associated with any paid listings you add to your search engine marketing campaigns. There may or may not be an expense associated with any organic listings attained, depending on whether or not you pay an SEO to handle your marketing. Paid search listings can also influence your organic listings.

Only about 25% of searchers online will click on the paid search listings. The other 75% will click on the organic listings and those that do are usually more educated and in higher income brackets than paid search listing clickers. But that doesn’t mean you shouldn’t use paid search listings as a part of your search engine marketing.

I’d say paid search listings are best used as an adjunct to your organic SEO efforts. You can use paid search for many useful applications and here are a few that I’d recommend:

• Use paid search to refine your keyword list related to your Search engine marketing campaigns
• Drive traffic to your website before it attains search listings
• Target specific keywords that your search engine optimization doesn’t hit effectively
• Find new keywords that work for your search engine marketing campaigns
• Test landing page content to see if it converts
• Increase the sales that you are making from your organic efforts

Because paid search adds expenses to your marketing budget, you need to first make sure your landing pages convert. Sometimes it is best to do that through organic efforts and sometimes you can actually use your paid search listings to test the landing pages. Either way, you must measure your ROI and make decisions about the effectiveness of your overall marketing efforts based on your findings. It’s a lot of work, but the search engine marketing rewards are legion.

Call us at (800) 498-7134 for a free SEO consultation.
Or Request a Free Analysis via our web form