Texas SEO Company Blog

Link popularity is a useful measure of success, but it doesn’t tell the whole story. It is simply a measure of the total number of web pages that link in to a specific web page on your website. You can measure the link pop of your website, but keep in mind that it is simply a report of the links pointing in to your home, or index, page.

Link popularity does not measure link quality, which is a little more difficult to explain because each search engine has its own criteria in judging the quality of a link. In large part, link quality is measured by the relevance of a link to your site, the authority of the site linking to you, and the anchor text description used to link to you. Why are these important?

Relevance means that a site is related to yours in subject matter or content. For instance, if your site is related to candle making then another website related to candle making or candles linking to yours will register on the relevance scale; a website on garden tools or automotive parts won’t. Authority has to do with whether or not the search engines believe a particular website deserves credit for a higher grade. It usually means that a lot of other sites are linking to it, which indicates a democratic pronouncement of quality. Thirdly, anchor text relevance has to do with the word descriptions used to link to your website’s pages and whether or not they are relevant to the content on those pages. If a link says something like “click here” or “learn more” then that won’t register as a very high grade, but if it says “learn how to make candles” and that happens to be your primary keyword for that page then that will register highly.

Inbound links remain very important for webmasters in building their own authority and increasing their reputations online. It’s worth spending some time learning how to build links the right way.

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