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SEO, or search engine optimization, is nothing if you are tracking your results. Yes, you can rank you pages highly. So what? If you don’t know what is happening with your site beyond the high rankings then what difference does it make? Do you want bragging rights or an income?

It is important to invest in an analytics package, even if you choose a free one like Google Analytics. But knowing the results of your SEO efforts is an absolute must.

Important statistics that you need to pay attention to for your Texas-based website are:

  • Visitors to your website
  • Unique visitors vs. repeat visitors
  • Most trafficked pages on your site
  • Bounce rate
  • Time spent on your site
  • Keywords used to find your site
  • Top entrance pages
  • Top exit pages
  • Most clicked on links on your website
  • Traffic sources

When you use an analytics package to analyze your most important content, you’ll know a lot more about your site and what makes it successful or fall on its face. You can’t fix a problem if you don’t know what it is. And you can’t repeat a success if you don’t know what created it. An analytics package can help you identify your SEO strengths and weaknesses.

Call us at (800) 498-7134 for a free SEO consultation.
Or Request a Free Analysis via our web form

Posted Friday, October 24th, 2008 at 8:11 am
Filed Under Category: Metrics
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