Texas SEO Company Blog

You are likely losing traffic, and valuable inbound link juice, if you have any 404 error pages on your website. These are pages that can’t be found by the search engines or by human visitors to your website. Whenever a visitor tries to visit one of these pages they’ll get a 404 error page “not found” message. Many users will just go away and not come back. You lose traffic.

But you also lose valuable links because you could have other websites linking to those pages. These are pages the search engines aren’t crawling and therefore you aren’t getting credit for inbound links to those pages. That translates into less link juice and a lower search ranking for your important keywords.

How do you fix it?

First, you need to find out which pages have this problem. Sign into Webmaster Central and click on the website you want to check. Click on “Diagnostics”. Next, click on “Web crawl” then on “Not found”. You’ll see a list of pages on your site that deliver 404 error pages. You’ll see a number of pages that is a hyperlink (on the right side of the page). Click one and you’ll see the web pages that link in to that error page.

You can fix traffic issues by redirecting those pages to another page on your website. But you’ll also want to notify webmasters linking in to your site that you have other pages they can link to. This should fix those inbound links and you’ll get credit for those.

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