Texas SEO Company Blog

Generally speaking, links from relevant websites within your niche are quality links as far as the search engines are concerned and the search engines don’t really consider geographic matters with regard to those links. One exception is in real estate. Because many real estate agents were linking to each other outside of practical geographical areas that would benefit either agent (for instance, an agent in Florida was linking to an agent in California), the search engines reasoned that these types of links were unnatural and quit counting them.

This also applies to real estate agencies in separate cities within the same state - in this case, Texas.

So if you are a real estate agent in El Paso and you enter a three-way linking arrangement with another agent in Houston and one in Dallas thinking this is going to help you, don’t count on it. The search engines are smart enough to figure out that your geographically targeted customers are not prospects for the other agents. A person looking for a house in Dallas is not likely to also be looking for one in Houston. So those types of linking arrangements are sifted through, sorted out, and not given the same credit that businesses in other niches with the same arrangement might receive.

Is that fair? Well, you know what your mother told you about fairness. That’s just the way it is.

Get the real low-down on Texas SEO.

Call us at (800) 498-7134 for a free SEO consultation.
Or Request a Free Analysis via our web form