Texas SEO Company Blog

The Google Webmaster Central Blog’s series on links has been interesting. Last night they discussed inbound links.

It’s interesting that Google stated what it considers to be the most valuable types of links: Those links that occur as a natural consequence of webmasters building unique, valuable content. In other words, though Google didn’t say it outright, “Content is King.”

Content is king because if it is valuable, useful, and high quality then other website owners will link to your content without a formal invitation. They will do it because they want to. But how do you build that kind of quality into your content? Here are a few suggestions:

• Start a daily blog
• Post videos
• Do original research and post on topics no one else is posting on
• Add new content on a regular basis
• Teach new things
• Report news that no one else is reporting
• Entertain your audience
• Provide insightful information
• Show the world that you are the expert
• Interview interesting people
• Provide a useful product or service

The bottom line on content development is to produce quality, high value content before anyone else does. Beat your competition. Get there first and do it better. It’s an old journalism creed that still works in the online world. When you build that kind of content then other website owners will link to you automatically and that’s Google’s preferred type of inbound link.

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