Can SEO And Social Media Work Together?
Monday, October 27th, 2008You’ve likely heard purists who argue that SEO alone is enough to market your Texas business. I’ve known others who don’t bother with SEO, but who strive to make new contacts and promote themselves solely through social media. Can you both?
Not only can you promote your Texas business through both SEO and social media, but you should. SEO is great, but many times it takes a good long time to achieve real SEO results. If you are not on page 1 of the search engines then you likely won’t see a lot of traffic coming from your efforts. You’ll see much more if you are above the fold - higher than position 5, better if in the top 3. How long does it take to get into those positions using traditional white hat SEO techniques?
It depends. It can take up to two years, maybe longer, if you are in a competitive industry. What do you do in the mean time? Social media and other forms of online marketing allow you to achieve results more quickly than SEO, but that doesn’t mean you should replace SEO with these methods altogether. Plan a short-term solution, but don’t give up on the long-term plan. SEO is your long term bread and butter. Don’t be shortsighted into thinking that social media will survive your business forever. Truth is, social media results are there, but they are minimal. You’ll get much better results long term from effective SEO.
