Texas SEO Company Blog

An article published at Article Content Provider’s article marketing blog claims that article marketing is better than SEO. Is it?

First, I’d like to commend the author of the article on a great peace. It’s a good read and Peter Nisbet makes some good points, which I’ll summarize below:

• Web traffic is the name of the game
• Most people have low traffic to their web pages
• SEO relies on ranking well for your key terms before you get a load of traffic
• Article marketing drives traffic to websites that are optimized poorly
• People read articles in article directories
• Readers click the links in articles
• Article create back links, which are good
• Article marketing is free advertising for your website

I don’t dispute any of those points. Article marketing has clear benefits. That’s why I do it. It’s also why I’ve owned article directories. I use article directories. I believe in article marketing.

I also believe in SEO. If you can reap huge benefits from article marketing to a site that is not optimized well then you can reap even better benefits to a website that is optimized well. Consider this:

• Your poorly optimized website does as well as Peter Nisbet suggests and you get 300,000 new visitors to your site through article marketing each month
• If your site was also optimized and ranked in the top 3 positions on Google, Yahoo, and MSN and you got just 1/10th the number of visitors from that as you do article marketing

Would you rather get 300,000 new visitors or 330,000 new visitors? Exactly. The more the merrier, right?

What’s the point? A well-optimized website using article marketing strategies will do better than a non-optimized site using article marketing. It doesn’t have to be an either/or. You can SEO your website and market it with articles. If you do it right, article marketing will make your good SEO even better as it adds quality, relevant back links with effective anchor text to your site’s inbound links. Effective article marketing is SEO.